BRAND GUIDELINES 21 OUR APPAREL Branding Principles The logo used on apparel is the stacked double diamond Umbro logo, example shown below. This is to be used across all ranges. No other logo is to be used without prior permission from the the Creative Director / VP of Marketing. This is our brand identity and signs off all our product. The stacked double diamond Umbro logo can be incorporated into product as a graphic element. Logo usage: – Back neck labelling – External branding – Graphic element S3 01. Back Neck Label 03. Graphic Element Stacked double diamond Umbro logo 02. External Branding