BRAND GUIDELINES 18 OUR RETAIL IDENTITY - Retail Signage Wherever you are in the world, you want Umbro to stand out from the crowd. If you have your own retail space, its important to do this in a way that fits in with the identity of the brand, with a clean, stylish look. Using the white logo on a black background as in the examples used here for signage creates a eye-catching, clearly defined brand wherever it is positioned. It is also advisable to have the umbro.com URL logo as a sign off in your window. When creating signage the only logo to use is the Umbro stacked double diamond. S2 01. Exterior signage example 02. Retail exterior example 03. umbro.com URL placement example