BRAND GUIDELINES 17 PERIMETER BOARDS Against the noise of a match environment it is important to maintain visual clarity for the brand. Keeping our perimeter boards uncluttered and elegant conveys confidence and good design sensibility. Here are some simple rules to use so that perimeter board graphics always present the brand in the clearest way and stand out from the noise around it. – Always place the stacked double diamond Umbro logo to the right hand side of the perimeter board. – If the perimeter board is a digital animation, keep the stacked double diamond Umbro logo visible at all times. – Always sign off digital animations with the umbro URL centrally aligned and stacked double diamond Umbro logos on both sides. – Please use the bespoke URL type provided below for maximum legibility. Please contact the Brand Marketing Team if you have any questions. Contact details can be found on page 5 of this document. URL On our communications we want to encourage visits to our .com site. There has been a specific logotype created for this purpose. Do not type the web address by hand. The white out of black URL logo should be used wherever possible. If this isnt possible please use the black URL graphic on white. For local URLs, please follow the same guidelines. — Pantone Black — CMYK 0%C 0% M 90%Y 100%K — The black umbro.com logo should only be used on white. — This is not a boxed version of the URL S2 Perimeter board example. Stacked double diamond logo on right hand side URL sign off with stacked double diamond Umbro logos on both sides URL GRAPHIC Black URL logo