Brand Guidelines – Media Professionals 1.1 The UPS brandmark should be presented in its Primary 3-D version (Preferred) Alternate one-color version standard and customary fashion in order to be immediately recognizable as belonging to UPS. X X Consistent presentation not only maintains the UPS brandmark as distinctive, but also makes your job X X easier. Follow the guidelines below to ensure the UPS brandmark is presented correctly. The UPS brandmark and images may be used for X X editorial purposes only in newspapers, magazines, online publications, trade publications and broadcast media. Any use of the artwork outside of these guidelines is strictly prohibited. Clear space Clear space is the minimum "breathing room" maintained around the brandmark. It should be kept free of graphics, text and other marks. It also defines Minimum size 0.25" or 6.35mm TM the minimum distance from the brandmark to the Minimum size ( can be ommited edge of a printed piece. 0.5" or 13mm at this size.) Minimum size Minimum size refers to the smallest dimensions allowed for brandmark versions. It is stated as a minimum width. Minimum sizes for each of the brandmark versions are: • Primary 3-D version: 0.5" wide • Alternate one-color version: 0.25" wide Trademark symbol The brandmark's trademark symbol is set in the artwork. It must accompany the brandmark whenever the brandmark appears 0.375" (9.5mm) or larger. Always use approved artwork from the UPS Brand Exchange to reproduce the UPS brandmark.