Brand Guidelines – Media Professionals 1.2 Unacceptable brandmark renderings What can do for you? Do not outline the brandmark Do not change the brandmark Do not add new elements to Do not crop the brandmark Do not create a "read-through" in any color. colors. the brandmark. in any way. header with the brand mark. Do not change the brandmark's Do not redraw any element of Do not delete the brandmark's Do not place the one-color brand- Do not add other effects to the orientation. the brandmark. "shield" background. mark on a photograph or pattern. brandmark. Do not use the brandmark as a Do not change the brandmark's Do not violate the brandmark's motif or graphic design element. gradient direction. clear space.