Brand Guidelines – Media Professionals 1.3 If the use includes the color brown, please use this Trademark guidelines When using UPS trademarks, service marks and statement: service names please follow these guidelines: UPS, the UPS brandmark and the color brown are • Do not play on the UPS initials or alter any marks. registered trademarks of United Parcel Service of These types of generic usage weaken the image of America, Inc. All rights reserved. UPS services as unique and distinguishable. Photography attribution statement Incorrect: Use UPS images only in connection with a news "Life has its UPS and downs." story on UPS or UPS products and services. Please provide appropriate credit to the reproduction of • When listing the UPS name in materials that do UPS images as follows: ® not feature the UPS brandmark, use the ( ) symbol immediately after the UPS name (first use only for This image is reproduced with permission of each document or Web page) to note that it is a United Parcel Service of America, Inc. registered trademark. © Copyright 2003 United Parcel Service of America, Inc. All rights reserved. • The names of UPS services (e.g., UPS Next Day Air®) should be treated as proper names, B-roll video attribution statement with initial capital letters. Use UPS B-roll video only in connection with a news story about UPS or UPS products and services. • Use the descriptive name of the category of Use of B-roll video must not in any way diminish or service being referred to after the UPS name otherwise damage the goodwill or reputation of (e.g., UPS shipping services). UPS, including, but not limited to, use which would be deemed obscene, pornographic, excessively • Label UPS trademarks and service marks with violent or otherwise in poor taste or unlawful, or the correct symbol in the correct position (e.g., which purpose is to encourage unlawful activities. ® SM Please provide appropriate credit to the UPS Next Day Air, UPS Worldwide Express ). reproduction of any portion of UPS B-roll video Attribution statements as follows: Whenever the UPS name, brandmark or trademarks are used by third-party organizations on any This video is broadcast with permission of communications material, the following statement United Parcel Service of America, Inc. must appear in a clear, easily readable position on © Copyright 2003 United Parcel Service of the material: America, Inc. All rights reserved. UPS and the UPS brandmark are registered trademarks of United Parcel Service of America, Inc. All rights reserved.