US FOODS® BRAND GUIDELINES CORPCOLOR & TORATE LYPEOGO US FOODS® BRAND GUIDELINES PHOTOGRAPHY 5.1 Section 5 ® US Foods Photography Photographic Style Beautiful Food Whether it be detailed close-ups of raw ingredients or steaming, prepared and plated food, food imagery should always inspire. Food images should always be in full color; food-preparation images may be in black and white. Chefs In their element, with energy and bright lighting, chefs move around the kitchen in a blur of activity. When photo-graphing chefs, encourage them to move authentically, ignoring the camera. Their body language is focused and in the moment. Present chef images in full airy color or as high-contrast black and whites.