US FOODS® BRAND GUIDELINES CORPORATE LOGO US FOODS® BRAND GUIDELINES BRAND OVERVIEW 6 1.1 Section 1 Our Promise, Strategy Brand Overview: and Culture OUR PROMISE TO CUSTOMERS Our Promise, WE HELP YOU MAKE IT™ OUR STRATEGY GREAT FOOD. ™ Strategy and MADE EASY. We win with food leadership and the easiest Culture customer experience. DELIVERED WITH EXCELLENCE. We keep our service promise to our customers, safely and efficiently. OUR CULTURE SECOND TO NONE We challenge the status quo every day to be the best. TEAM UP We engage the right people, in the right way, at the right time. TALK STRAIGHT We seek the truth and exchange objective feedback. WALK THE TALK We take accountability to deliver on our commitments.