US FOODS® BRAND GUIDELINES TABLE OF CONTENTS Table of Contents 1.0/ ___ Brand Overview 6.0/ ___ Our Trucks 1.1 / Our Promise, Strategy and Culture 6.1 / US Foods Trucks 1.2 / The US Foods® Voice 1.3 / The US Foods Brand Persona 7.0/ ___ PowerPoint / Interactive Presentations 2.0/ ___ Corporate Logo 7.1 / Introduction Slide 2.1 / Introduction 7.2 / Text Slide 2.2 / Primary Logo 7.3 / US Foods Color RGB 2.3 / Protected Space and 7.4 / PowerPoint/Web Typography Minimum Size 2.4 / Incorrect Use of the Logo 2.5 / Color Variations (Single Color) 8.0/ ___ Stationery 2.6 / Acceptable Logo Usage 8.1 / Business Cards 8.2 / Letterhead 8.3 / Envelope (No. 10) 3.0/ ___ Color Palette 8.4 / Envelope (Catalog) 3.1 / Primary Color Palette 8.5 / Mailing Labels 4.0/ ___ Typography 9.0/ ___ US Foods Departments 4.1 / Overview 9.1 / Departments 4.2 / Corporate Typefaces 9.2 / Protected Space and 4.3 / Typesetting Notes MinimumSize 4.4 / Typesetting the URL 9.3 / Incorrect Use of the Logo 9.4 / Department Color Palette 9.5 / Department Typography 5.0/ ___ Photography 9.6 / Department Typeface 5.1 / US Foods Photographic Style 9.7 / Department Typsetting Notes 5.2 / Beautiful Food 5.3 / Ticker Tape FAQs