US FOODS® BRAND GUIDELINES CORPORATE LOGO ® US Foods Our name. Our logo. Our vision. ® US Foods is a creative and innovative food company, dedicated to customer growth and success. Our brand identity consists of various design and communication components that must be protected. It starts by referring frequently to these guidelines. In every instance, consistency counts. Our logo and look are simple, visually powerful and reflect our focus on food with a unique, bold stack of typography in vibrant orange and green, combined with iconic photography to express a fresh outlook. ™ Our tagline, WE HELP YOU MAKE IT , captures the spirit of what we do for customers every day.