US FOODS® BRAND GUIDELINES DEPARTMENTS US FOODS® BRAND GUIDELINES DEPARTMENTS 9.4 9.5 Department Department Color Palette Typography Department logos utilize the same color palette as the Typography ® ® US Foods logo. Departments of US Foods are typeset in Univers Condensed Bold and appear next to the US Foods logo, separated by a rule. Cap height NATIONAL Baseline ACCOUNTS Cap height INFORMATION Baseline TECHNOLOGY PANTONE 576 PANTONE 173 PANTONE COOL GRAY 11 C: 55 C: 0 C: 0 All caps, -25 tracking, solid leading (equal to type point size). M: 18 M: 82 M: 0 Y: 100 Y: 94 Y: 0 K: 2 K: 0 K: 70 The department title should align with the baseline of “FOODS.” Titles of three or more lines occupy the space from the cap height of “US” to the baseline of “FOODS.” R: 92 R: 207 R: 113 G: 135 G: 69 G: 112 B: 39 B: 32 B: 115
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