US FOODS® BRAND GUIDELINES DEPARTMENTS US FOODS® BRAND GUIDELINES DEPARTMENTS 9.2 9.3 Protected Space and Incorrect Use Minimum Size of the Logo Do not change the color. Do not add a drop shadow. Do not rotate the logo. NATIONAL ACCOUNTS Do not distort the logo. Do not scale Do not remove or change disproportionately. the graphic elements. Min. size = 0.75" To maximize legibility and maintain visual unity, the logo should always appear on a white field. The protected space above and below a department logo should be equal to the height of two “Fs’’ in “FOODS.” The protected space to either side of a department logo should be equal to the height of three “Fs” in “FOODS.” Do not alter color break. Do not place the logo on Do not reverse the logo on top of an image. a light background.