US FOODS® BRAND GUIDELINES COLOR & TYPE US FOODS® BRAND GUIDELINES TYPOGRAPHY 4.1 Section 4 Typography Typography Overview Two classic typefaces provide endless options for type layout. Typeset traditionally, kern diligently and present large and refined headlines and subheads to express quality, order and attention to detail. These faces are to be used for print only, as fonts for digital use are discussed in Section 7. Chronicle Text G1 The typeface Chronicle Text was chosen for its aesthetically pleasing design and legibility, while bringing strength and utility to the classic serif. This font offers flexibility through a wide range of weights. Aktiv Grotesk Aktiv Grotesk is a sans serif typeface that works well as a companion to Chronicle or on its own. Aktiv is a clean and modern sans serif with bold and modern character shapes.