US FOODS® BRAND GUIDELINES CORPORATE LOGO US FOODS® BRAND GUIDELINES COLOR PALETTE 28 3.1 Section 3 Primary Color Palette Color It’s all about food and kitchens. ® Palette The US Foods logo and supporting color palette have been inspired by tones that appear in the kitchen: fresh and appetizing ingredients, stainless steel and chef whites. This palette works best when used minimally to create a strong focal point, and most often on a pure white field. To ensure that colors are reproduced accurately and consistently, follow these guidelines: 1. Always use brand standards and color specifications. 2. Provide SWOP Certified proof sheets to vendors. PANTONE 576 PANTONE 173 PANTONE COOL GRAY 11 3. Attend all press C: 49 C: 0 C: 0 approvals. M: 0 M: 82 M: 0 Y: 100 Y: 94 Y: 0 4. Hold vendors K: 39 K: 0 K: 70 accountable for color accuracy. R: 92 R: 207 R: 113 G: 135 G: 69 G: 112 5. Instruct printers to use B: 39 B: 32 B: 115 Pantone inks, also called HEX: #5C8727 HEX: #CF4520 HEX: #717073 “specials,” whenever possible.