Verifone

The Verifone logo is a registered trademark of Verifone Systems, Inc. and should be represented with the proper registration symbol (®). Logo

The preferred logos are the primary positive 2-color and primary reverse 2-color logos. The secondary black and white logos may be used in applications where 2-color reproduction is not desired or possible. Primary Logo Secondary Logo Positive 2-Color Logo Positive Black Logo Reverse 2-Color Logo Reverse White Logo Logo | Color Use the reverse white logo instead of the reverse 2-color logo on a colored background.

Always surround the Verifone logo with the amount of clear space specified above. Following clear space specifications helps to maintain integrity and presence when logos are placed in proximity to competing visual elements. Do not position text, graphic elements, or other logos within the recommended clear space. X X X X X 19 mm width — print applications 80 px width — digital applications X = Width x Height of “e” Minimum Size Logo | Clear Space

Verifone Color Do not alter the color of the Verifone logo. Logotype Do not attempt to typeset the Verifone logo. Transformation or Effects Do not alter the Verifone logo by rotating, distorting, applying 3D effects or drop shadows. Contrast Do not place the Verifone logo on distracting backgrounds or colors that do not produce sufficient contrast. Do not use the reverse 2-color logo on any background color other than black. (Use the reverse white logo for other background colors.) Logo in Place of Text Do not use the Verifone logo within a headline or paragraph of text. Cropping Do not crop portions of the Verifone logo. Clear Space Do not place text or other elements within the defined clear space. Here Is the New Brand in Action. Product Name Logo | Misuse

Partner’s Logo Powered by Don’t Do Internal Partners Co-Branding When co-branding with other internal partners, set Verifone in type rather than using Verifone’s logo. Powered by Verifone logo and Verifone Approved Partner logo are available at: http://bit.ly/poweredbyverifone Logo | Co-Branding

Vertical Lock Up X X X = Width x Height of “e” Horizontal Lock Up X X External Partners Co-Branding When Verifone is the primary partner, always put the Verifone logo on the left or on top. Maintain the proper clear space around each logo. Follow these rules when locking up the Verifone logo with the partner logo: • Use the full color logo on a white background whenever possible. • The two logos should be of the same visual size. • When the logos are locked up, separate them by the the distance of “x” as shown in the example. Logo | Co-Branding

Positive 2-Color V Icon Clear Space Reverse 1-Color V Icon The V icon was created for digital applications where the primary logo can not be used due to size restraints. Potential uses are social media avatars, app icons, and buttons. The V icon should be used in conjunction with the Verifone name wherever possible. The V icon is not intended for use in print applications or as a decorative element. A specially crafted 16px Verifone favicon is available for website applications. Always provide sufficient clear space around the V icon. 24 px width Minimum Size V Icon

Color Palette