Verifone Color Do not alter the color of the Verifone logo. Logotype Do not attempt to typeset the Verifone logo. Transformation or Effects Do not alter the Verifone logo by rotating, distorting, applying 3D effects or drop shadows. Contrast Do not place the Verifone logo on distracting backgrounds or colors that do not produce sufficient contrast. Do not use the reverse 2-color logo on any background color other than black. (Use the reverse white logo for other background colors.) Logo in Place of Text Do not use the Verifone logo within a headline or paragraph of text. Cropping Do not crop portions of the Verifone logo. Clear Space Do not place text or other elements within the defined clear space. Here Is the New Brand in Action. Product Name Logo | Misuse