Visa Sensory Branding: Sensory elements Sensory elements Animation, sound, haptic. Together in motion. These sensory elements can be used together to build user confidence and simplify digital payment experiences. Visa Sensory Branding elements should be used in context of a Visa product or capability, where the brand moment occurs to signify a Visa event (for example, a completed transaction) within the context of your user experience. Depending on Seeing in motion Hearing is believing solution and platform capabilities, use all three Visa Sensory Branding elements or use them separately. If your payment experience doesn’t include a screen, use the The Visa Brand Mark in motion with the Visa Flag symbolize our The “audio” element of the Visa Sensory Branding suite is Visa sound and/or haptic without the animation. If your experience uses primarily constant push to open new doors in commerce. The Visa animation is specifically designed to express the Visa brand. The sound lasts spoken confirmation, such as through a virtual assistant, you can play the Visa designed to add confidence and delight in the digital payment world. for 1700 milliseconds to indicate speed, convenience, and to sound alongside a verbal confirmation such as “Your order has been submitted.” complement the Visa animation and Visa haptic. The following pages support the use of the Visa Sensory Branding iOS, Android, and Web SDKs. If you are building on another platform, please contact your Visa The Visa animation The Visa sound representative to learn more about how to get Visa Sensory Branding for your solution. The “feeling” element The Visa haptic is designed to be used in conjunction with the Visa animation and the Visa sound. The vibration pattern instinctively communicates payment confirmation to users on the go. The Visa haptic Visa Digital Brand Guidelines © 2018 Visa. All Rights Reserved. 13