Visa Brand Mark : Quick guide Colors and shapes* Color is a delightful way to express a brand. Whenever a logo is used, it’s an opportunity for a brand to reveal who they are. Color options The Visa Brand Mark should be clearly displayed when in use. It should have sufficient contrast with the background so the logo is easily viewed by users. White brand mark against There are two color options: dark background Background color Visa brand mark color Light color Blue (#15195A) Dark color White (#FFFFFF) The Visa Brand Mark cannot be in any other colors apart from the specified Blue brand mark against white and blue. If your background color does not have sufficient contrast, you light background can also “stage” the Visa brand mark with a rounded corner rectangle following the aspect ratio of an ISO ID-1 size card, mimicking the proportions of a Visa card. For monochrome screens, use only a dark background color with a white Visa brand mark. Color options Brand mark in a rounded corner rectangle shape Visa Digital Brand Guidelines © 2018 Visa. All Rights Reserved. 9