Visa credentials and card art Broad strokes. Consumers use their Visa cards and credentials in a wide variety of contexts in both physical and digital worlds. So it’s important to show these credentials consistently to bolster confidence and a frictionless payment experience. Whether consumers use Visa credentials once, store their credentials for repeated use, or pay in-store with a digital wallet service, they’ll see the same standards of card art and credentials throughout their experience. Visa Digital Brand Guidelines © 2018 Visa. All Rights Reserved. 17