Visa Credentials and Card Art: Displaying Visa credentials Displaying Visa Credentials* What are Visa Credentials? Visa Credentials are the digital form of a Visa card such as the numbers or card art. Often a card identifier will follow the card’s Most last 4 digits. Credentials can be represented in several ways. preferred BANK NAME Bank name Visa....1234 The last four digits of Bank name account number on Visa....1234 Displaying Visa Credentials are required during the payment experience the card art Bank name Visa Gold....5678 because it helps users understand which specific account was used for a ....1234 BANK NAME Bank name Gold transaction. When possible, displaying card art is highly recommended. Visa Gold....5678 Visa....9012 Gold BANK NAME Visa....9012 Bank name Visa....1234 When to display The last four digits Bank name Visa Gold....5678 Display credentials before the user selects a payment option, or when the user of account number Visa....9012 acknowledges the payment credentials. If a screen has multiple Visa credentials, adjacent to large card art display the credentials in such a way so they can stand alone. After a transaction is complete, specific items such as payment confirmation FDNB Visa....1234 Visa credentials in a list notifications, transaction history, and enrolled card listings would require displaying Visa credentials. Issuer and/or Visa branding must be included in one of the FDNB Visa....1234 The last four digits of following ways: account number adjacent to small card art • Item in context of digital card art • Visa Brand Mark followed by last four digits of the card number • Visa name in text (“Visa”) followed by last four digits of the card number FDNB Visa....1234 The last four digits of “You paid $56.92 with account number with Visa Brand Mark in card shape Visa Gold....1234.” FDNB Visa....1234 The last four digits of Least Visa....1234 account number in text preferred with Visa word mark While there are various ways to display Visa credentials, displaying card art, Visa credentials in a payment confirmation notification whenever possible, is highly recommended. Visa Digital Brand Guidelines © 2018 Visa. All Rights Reserved. 18