Visa Credentials and Card Art: Displaying Visa credentials Cont’d Displaying Visa credentials for Visa Token Service providers* • Card art is required for wallet applications participating in Visa Token Service that facilitate in-store payments. • Card art is highly recommended to represent Visa credentials in most Visa payment experiences. • When card art is unavailable, the card must be rendered using the color scheme Digital account number Visa....1234 Token number: Visa....1234 provided by Visa (on behalf of the issuer) along with the Visa brand mark, to be When you pay with this device, this number is used instead When you pay with this device, this number is used instead reviewed and approved by Visa as part of the solution approval process. of your card number to protect your information of your card number to protect your information • The consumer is required to have access to the last 4 digits of the token or the “digital account number,” along with a description explaining how the digital account number represents the consumer’s card number for a more secure transaction. Digital account number ? When you pay with this device, Digital account number Visa....1234 • During the payment process, the minimum information that must be displayed this number is used instead of Visa....1234 your card number to protect to the user includes an image of the front of the card as well as the last 4 digits your information. of the account number to be used for the transaction. Display of digital account number Do not use the word “token” to describe the token number, and do not render the digital account number without a description of what it is Visa Digital Brand Guidelines © 2018 Visa. All Rights Reserved. 19