Visa Brand Mark : Options Visa product identifiers Our product portfolio is diverse. In some cases it’s more appropriate to use a Visa product identifier instead of the main Visa Brand Mark. Please follow the guidelines below. • When specific Visa products names are used in your context, the Visa Brand Mark with the product identifier underneath may be displayed instead of Visa Brand Mark with Visa the stand alone Visa Brand Mark. product identifier Gold Your transaction is complete • When the technollogy platform doesn’t support graphics, the Visa brand name, Visa product name, or name of the Visa-Owned Mark must appear in text in place of the Visa Brand Mark or Visa card image. • The first letter of each word must be capitalized, with the remaining letters Visa Brand Mark with Visa Gold in lower case. product identifier as part of the card image Your transaction is complete Visa product identifiers with brand mark Visa word mark with product identifier in text Visa Digital Brand Guidelines © 2018 Visa. All Rights Reserved. 11