028 029 Top 5 Global Consumer Needs by Country (Priority l Rank) B4 TOP 5 NEEDS Rank between 1-6 Since security is perceived as a table stake, we see Rank between 7-12 consumer-centric needs driving payment decision- Rank 13+ making. In a list of 18 needs (see Appendix for full graph), spending control, universal acceptance, and ease and convenience rank highest in importance. More control Convenient to Accepted Frictionless Works over spending have with me everywhere process instantly Global Rep 1 2 3 4 5 Global LEC 1 8 3 9 12 Global GenZ 3 2 12 1 10 Global Millennials 2 1 3 4 5 US 3 4 6 7 1 Canada 1 5 8 3 4 Mexico 3 1 13 5 8 Brazil 1 2 3 4 9 FINDING #02 Argentina 2 4 1 6 5 Consumer Needs Vary UAE 6 2 9 14 1 Russia 7 2 4 6 5 Dramatically by Country Australia 4 1 11 6 5 South Korea 4 6 1 2 7 Japan 18 8 1 3 5 China 1 11 3 5 10 Habits, behaviors, For the first time, control over suggesting that for consumers, India 1 2 9 12 3 spending rose to the top of the list swiping a card is no longer enough. desires, and growth of priorities in nearly every country, They’re looking for a contactless UK 2 1 14 5 3 patterns vary greatly followed by convenience and experience, whether that’s a card, France 5 2 15 1 3 acceptance. Frictionless processes a biometric-driven solution, or by country. and those that work instantaneously something else. Poland 2 3 1 7 5 also have surfaced as new priorities, Germany 1 16 11 6 4