WHY VISUAL STORYTELLING Visual storytelling has not been an overnight sensation, but in- stead it has been the result of a continued evolution of social media platforms, along with user and organizational behaviors. Research indicates that consumer interest in visual content isn’t necessarily just a preference; it’s actually easier and faster for humans to process. The right picture can go further than just telling your story visually; it can make you feel emotions, evoke memories, and even make you act differently. Humans are wired to process visuals differently than text and to respond differently to pictures than to words. Although human communication has existed for about 30,000 years, it has been only in the last 7,000