In the 1960s, Professor Albert Mehrabian showed that 93% of communication is in fact nonverbal.18 By this he meant that most of the feelings and attitudes of a message come from the facial expressions and the way the words are said, and the rest, only 7%, derives from the actual words being spoken. It isn’t even just the meanings of a message that are conveyed more precisely by visual information. Even issues of trust and credibi- lity are carried by images far more so than text. Here are some facts to keep in mind: We are wired for visual stories Although human communication has existed for about 30,000 years, it has been only in the last 7,000 years that hu- mans developed a written language. Painting was the only way to convey a message visually. Then came writing and the printing press. Humans evolved over millennia to re- spond to visual information long before they developed the ability to read text.