We suffer from information overload We receive 5x as much information today as we did in 1986. 34 gigabytes or 100,500 words – the amount of information we consume outside of work on an average day. [10] On average users only read 28% of words per visit. Shortened attention 14% increase in page views is seen span when press releases contain a photo. The average modern adult at- 46.1% of people say a website’s de- tention span is somewhere bet- sign is the number one criterion for ween discerning the credibility of an organi- 2.8 and 8 secon- zation. ds. Publishers who use infographics grow in traffic an average of 12% more than 94% more total views on avera- those who don’t. ge are attracted by content con- Posts with videos attract three times taining compelling images than more inbound links than plain text posts attract. Viewers spend 100% more time on pages with videos. Including a photo and a video in a press release increases views by over 45%.