LOGOTYPES BACK TO CONTENTS Volvo Penta Spread Clear zone The minimum distance between the Volvo Penta 4X 4X Word Mark Spread Word Mark and any other graphical X element equals 4X the height of the logotype. The Volvo Spread Word Mark logotype in Volvo NOTE: When placing the Volvo Penta Spread Word Mark next 4X 4X Penta format is the primary identification carrier to other logotypes a double clear zone is preferred. for the registered trademark Volvo Penta. The fundamental rules regarding the Volvo Penta Minimum sizes primary logotype are presented on this page. To ensure that the Volvo Penta Spread Word Mark is Always use master artwork. clearly visible, it should never be rendered less than 45 mm 45 mm wide in print or 94 px in digital applications. Exceptions apply for merchandise and products under the discretion of Volvo Group Design. For interfaces where legibility of the Volvo Penta Spread Word Mark can not be ensured, the Volvo Penta Stacked Spread Word Mark should be used instead. Color versions and backgrounds Black is the default color for the Volvo Penta Spread Word Mark. The white version is to be used on darker backgrounds and images to provide contrast and clarity. Legibility is a priority. Additional guidance Tagline The tagline is never used in direct connection to the Volvo Penta logotypes. Secondary usage: The Volvo Penta original Word Mark, stacked version, is only used on parts and components and until further notice on flags and signage. No exceptions are allowed unless approved by the Brand management department at Volvo Group HQ (BEX). VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 2022 11