LLOGOOGOTTYPEYPESS BACK TO CONTENTS Recommended sizes on most common assets Placement in various media Logotype sizes are based on the width of different formats. Shown here are recommended sizes on both The Volvo Penta Spread Word Mark can be placed in a variety of ways depending on printed and digital assets. Please use this to guide when applying the Volvo Penta Spread Word Mark the layout.* Centered placement is always preferred. The Volvo Penta Spread Word Mark on other formats. Always strive for legibility and a spacious layout to convey a premium expression. Note can be used as a legal sender. that stationary has different settings – please use Word templates/master artworks. NOTE: Carefully consider logotype prominence in relation to the other elements. Always strive to achieve a balance between logotype and main message. Avoid several competing elements. 2/3 1/2.5 1/2 2/3 X The height of the Volvo Penta Spread Word Mark sets the placements. The margin from the edge of the page to the Volvo Penta Spread Word Mark should Square formats equal at least 4X the height of the logotype. Logotype size 2/3 of 4X 4X the width. 4X 4X Standard portrait format Logotype size 1/2.5 of the width. On large posters and banners the recommended size is 1/2 of the width. Rollups and smartstands Portrait narrow 1/3 Logotype size 1/2 of the width. Logotype size 2/3 of the width. 1/3 4X 4X Primary placement of the Secondary placement of the Volvo Penta Spread Word Mark Volvo Penta Spread Word Mark Standard landscape format Landscape narrow Logotype size 1/3 of the width. When clear visibility of the Volvo Penta Spread Word Mark can't be ensured the stacked version of the Volvo Penta logotype should be used instead. *Information on where to place the dealer logotype can be found here >> VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 2022 12