EXTERIORS AT DEALERSHIPS BACK TO CONTENTS Facade clear zones Minimum 1/3X Y Minimum 1Y Minimum 1/3X At all times, the exterior must look clean, tidy X and uncluttered. Signs must be easy to see and reed, not obscured by other signs or light Minimum 1/3X Volvo Iron Mark lettering sign sources. Follow local laws and restrictions, • Clear zone to building corners, the roof, secure correct building permits. windows etc equals minimum one third of the X height of the Volvo Iron Mark. • When a dealership sign or other complementary brand signs (non-Volvo Group) is placed on the same facade as the Volvo Iron Mark lettering sign, the clear zone must be at least the length of the Volvo Iron Mark lettering sign (Y). Exception is made for small buildings with a Volvo Construction Equipment lettering sign; minimum clear zone equals 2 x Volvo in lettering. Minimum 2X Y Minimum 2Y Minimum 2X Volvo and Volvo Penta wall sign • Clear zone to building corners, the roof, X windows etc equals minimum the double X height of the Volvo Word Mark. Minimum 2X • When a dealership sign or other complementary brand signs (non-Volvo Group) is placed on the same facade as the Volvo or Volvo Penta wall sign, the clear zone must be at least double the length of the Volvo or Volvo Penta wall sign (Y). VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 20221 83