EXTERIORS AT DEALERSHIPS BACK TO CONTENTS Representing several brands For space reasons or other, there is sometimes Basic principles for multi-brand situations a need to showcase several different brands on • Each brand uses signage from their respective the same signage unit. The Volvo Signage Program single-brand signage program, as applicable offers generic signs that can be used for this (facade, poles, pylons, etc.). purpose. Those generic multi-brand signs are the only elements in the Volvo Signage Program on • Decisions on size combinations and sort ordering which other trademarks are permitted. are commercial business decisions, taken close to customer. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 20221 82