EXTERIORS AT DEALERSHIPS BACK TO CONTENTS Representing several Volvo business entities Volvo pylons Allowed Volvo business entity names on the sub-sign include: To clarify for visitors that your dealership sells – Volvo Trucks Blue directional sign and/or services more than one Volvo business, – Construction Equipment All represented Volvo business entities may be listed on the blue directional sign. the Volvo business entity names can be presented – Volvo Buses Follow the same principles for allowed – Volvo Trucks & Buses business entity names as for the Volvo on exterior signage as outlined on this page. When several business entities are represented entrance pylon. at the dealership (except for Volvo Trucks & Maximum ten lines of information text Buses) the sub-sign is omitted. are allowed on the blue directional sign. Volvo entrance pylon vs. dealer entrance pylon Volvo Penta entrance pylon You can decide if you want a Volvo Volvo Penta shall have a separate entrance entrance pylon or a dealership-branded. pylon. However, when there is not sufficient Your dealership logotype is not allowed space, the Volvo Iron Mark entrance pylon on the Volvo entrance pylon. The Volvo with the Volvo Penta word mark logotype Iron Mark is not allowed on your dealer can be used. Opening hours can be added entrance pylon. Opening hours can be to the blue surface. added to the blue surface. Volvo entrance pylons Allowed Volvo business entity names below the Volvo Iron Mark include: – Volvo Trucks – Volvo Trucks & Buses – Construction Equipment Construction Equipment Additional guidance – Volvo Buses – Volvo Trucks Construction Equipment • For examples on how to present several brands together, see – Volvo Trucks & Buses the multi-brand section on Brand Center, Violin. – Volvo Buses Construction Equipment • For more information and available sizes for each sign, see the Volvo Signage Program. Opening hours can be added to the blue surface. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 2022 81