IMAGE TONALITY BACK TO CONTENTS Products Studio shots are an opportunity to show our products in their entirety, without distraction and in the most attractive way. We want the products to shine and reflect the innovation, knowledge and unique design that is built into each one of them. Product features and detail images have a progressive and premium feel. They capture the beauty of our products; and make even the most sophisticated technologies attractive, exciting and understandable. Basic principles Products in studio • Use a soft, warm, light that makes materials and textures feel real, authentic and distinctive. • Use dynamic angles to emphasize the unique design features, appealing shapes and details. • Product shots should include a light drop shadow to prevent the product from "floating". • The products are polished and clean to present an air of high quality. Products – details/features • Select features and details that send the strongest innovation message and zero in on unique technological solutions. • Highlight the most visually appealing, and brand-distinct, design features. • Ensure that the details and features we portray are always clean and in top condition. • Consider how human presence can be conveyed in the picture. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 2022 40