IMAGE TONALITY BACK TO CONTENTS Do not Sometimes to explain what we mean, it's easier to show what not to do. Here are some examples. Overly staged situations like Avoid unnatural distortions and visual Never use poor resolution images. Avoid taking the light too far so that it burns out the Static photos that include no a handshake. effects caused by extreme wide lenses, image and creates a washed out or dull look. engaging activity. and ensure proper color balance. Distracting backgrounds and unclear Too much retouching and too dark. People need to have a natural mission Do not depict the product as static without Avoid cold tones and blue color cast. product focus should be avoided. in the image, like driving, not posing. a driver/operator in a work environment. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 2022 41