BACK TO CONTENTS Layout principles There are four defined principles to help convey the values and aspirations of the Volvo brand in graphic layouts. The principles are there to guide you when updating, designing or creating new marketing assets, presentations, services or other interfaces. The layout principles support the Volvo Design Philosophy where functionality, clarity and ease-of-use is key. 1. Be generous with space 2. Keep it simple 3. Create a clear order 4. Pay attention to details VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 2022 30