LAYOUT PRINCIPLES BACK TO CONTENTS 1. Be generous with space Sub-heading above the headline Too much information set Short headline PowerPoint Short statement in volvo broad as a Sub-heading above the headline Nam quaeped maiore aspero ip sae do lorpos voles aut es An airy layout with generous space between Volvo Trucks. Driving Progress headline on three lines illandu er cimaxim aut esequi cus volec tem acest volore repudae incti cullabo reproriatur a de reper orit um volest quibusd amen duc ili bus es pla borempor sant eter cul lo the objects provides a serene impression, Short statement erciliquost exernam esed essus dolup tur re inciis is aesthetically pleasing and helps the viewer Volvo Trucks. Driving Progress take in and process the information at their own pace. Department name | Document name/Issuer | Classification 2021-00-00 4 What to think about: Short headline PowerPoint • Space makes your message/content stand out. • Divide the information on several areas or prioritize The headline is too long to be set in only the most important message. Volvo Broad – the text should have been divided as shown in the correct • Don't try to say it all at once. example to the left. • Remember that the attention span of your viewer Nam quaeped maiore aspero ip sae do lorpos Sum volest quibusd amen duc ili bus es pla Tem acest volore repudae incti cullabo voles aut es illandu er cimaxim aut esequi borempor sant eter cul loera. reproriatur a de reper orit. is normally only a few seconds. Help the viewer by Department name | Document name/Issuer | Classification 2021-00-00 4 providing a visual paus. • A clean, airy layout with less graphic elements and messages is easier to digest. Headline with too much information. Set in Volvo Novum on three lines. Nam quaeped maiore aspero ip sae do lorpos voles aut es • A spacious layout can be achieved with color as well illandu er cimaxim aut esequi cus volec tem acest volore repudae incti cullabo reproriatur a de reper orit, cum volest quibusd amen duc ili bus es pla borempor sant eter cul lo as with white space. erchiliquost exernam esed essus dolup tur re inciis. Short headline Nam quaeped maiore aspero ip sae do lorpos Sum volest quibusd amen duc ili bus es pla Tem acest volore repudae incti cullabo banner voles aut es illandu er cimaxim aut esequi borempor sant eter cul loera. reproriatur a de reper orit. Lorem ipsum dolor amet consectetur Department name | Document name/Issuer | Classification 2020000  adipiscing elit ut sed doeiusmod tempor incididunt labore dolore magna aliqua. Instead of placing all information on one slide, divide the information on two or more slides, making the presentation easier to digest. Short headline banner The text is too large, and the Lorem ipsum dolor amet consectetur adipiscing margins too small, making elit ut sed doeiusmod tempor incididunt labore the layout look crowded and dolore magna aliqua. not spacious enough. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 2022 31