LLOGOOGOTTYPEYPESS BACK TO CONTENTS Recommended sizes on most common assets Placement in various media Logotype sizes are based on the width of different formats. Shown here are recommended sizes on both The Volvo Spread Word Mark logotype can be placed in a variety of ways depending printed and digital assets. Please use this to guide when applying the Volvo Spread Word Mark logotype on on the layout.* Centered placement is always preferred. The Volvo Spread Word Mark other formats. Always strive for legibility and a spacious layout to convey a premium expression. Note that can be used as a legal sender. stationary has different settings – please use Word templates/master artworks. NOTE: Carefully consider logotype prominence in relation to the other elements. Always strive to achieve a balance between logotype and main message. Avoid several competing elements. 1/3 1/4 1/3 1/2 X Square formats The height of the Volvo Spread Word Mark sets the Logotype size 1/3 of placements. The margin from the edge of the page the width. to the Volvo Spread Word Mark should equal at least 3X the height of the logotype. 3X 3X 3X 3X Standard portrait format Logotype size 1/4 of the width. 1/6 Rollups and smartstands Portrait narrow Logotype size 1/3 of the width. Logotype size 1/2 of the width. Standard landscape format Logotype size 1/6 of the width. 1/2 1/3 Landscape narrow, for large printed banners and billboards 3X 3X Landscape narrow, for web banners When using a full bleed image, the logotype size is 1/6 of the width. When the Primary placement of the Volvo Spread Word Mark Secondary placement of the Volvo Spread Word Mark When the logotype is placed in a white area (1/3 of the format) as logotype is placed in a white area (1/3 of the format) as shown in this example, shown in this example, the logotype size is 1/3 of the white area. the logotype size is 1/2 of the white area. *Information on where to place the dealer logotype can be found here >> VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 2022 9