LOGOTYPES BACK TO CONTENTS Volvo Spread Word Mark Clear zone The minimum clear zone is equal to three times 3X 3X the height of the Volvo Spread Word Mark. The Volvo Spread Word Mark logotype is the NOTE: When placing the Volvo Spread Word Mark next X primary identification carrier for all Volvo entities (Volvo to other logotypes a double clear zone is preferred. Group Headquarters, Volvo Group Functions and 3X 3X Volvo Group Truck Divisions, Volvo corporate offices/ operations e.g., Volvo Group India, Volvo Construction Equipment, Volvo Trucks, Volvo Buses, Volvo Defense, Volvo Autonomous Solutions, Volvo Energy and Volvo Financial Services and Volvo Cars), while the registered Minimum size trademark Volvo Penta uses the Volvo Penta Spread To ensure that the Volvo Spread Word Mark is clearly visible, it should never be rendered less 20 mm Word Mark, information can be found here >>. than 20 mm wide in print or 42 px in digital The fundamental rules regarding the Volvo Spread applications. Exceptions apply for merchandise and products under the discretion of Volvo Group Word Mark logotype are presented on this page. Design. For digital interfaces where legibility of Always use master artwork. the Volvo Spread Word Mark can not be ensured, the Volvo Iron Mark should be used instead. The business descriptor and/or tagline is never used in direct connection to the Volvo logotypes (Spread Word Mark or Iron Mark). Color versions and backgrounds Additional guidance Black is the default color for the Volvo Spread Secondary usage: Word Mark. The white version is to be used The original Volvo Word Mark logotype on darker backgrounds and images to provide is only used on parts and components and until contrast and clarity. Legibility is a priority. further notice on flags and signage. No exceptions are allowed unless approved by the Brand management department at Volvo Group HQ (BEX). The Volvo Group corporate identifier, is only used when legally required to identify the Volvo Group corporation, representing a consolidated family of brands, or when required by explicit, market related business situations. All usage is to be approved by the Brand management department at Volvo Group HQ (BEX). VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 2022 8