BACK TO CONTENTS 7. Exteriors at dealerships Exteriors at dealerships Before getting started 70 The welcoming impression starts once customers have turned off the main Planning and installing exterior signage 71 road and onto the dealership premises. Signs and lanes show them where to Promote main Volvo business park and, once out of their vehicles, they easily find the way to the reception. or several Volvo business entities on the facade 72 Representing several Volvo business entities 73 The entrance itself is open and inviting. And all around, the buildings and Representing several brands 74 grounds look professional and well maintained. Facade clear zones 75 Signage clear zones 76 A Volvo signage program renewal project is initiated with the ambition for new signs Facades and lighting 77 to be available for ordering in 2023. In the intermediate time period leading up to the Flags and additional signs 78 launch of the new program, a modest signage investment approach is recommended. Basic principles 79 Small dealership 80 The recommendation is that only clearly worn-out and faulty signs or signs of potential Medium/Large dealership 81 danger are to be replaced as of now. Functional, well-looking Volvo signs, regardless Things to consider 82 deviation from current guidelines, may be kept to safeguard business investments. Do not 83 Projects involving new facilities with lack of existing signs may undertake a modest approach when ordering. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 2022 77