EXTERIORS AT DEALERSHIPS BACK TO CONTENTS Before getting started The following checklist is valid for all types of facilities. For more Principles for large and medium Volvo dealers: information and available exterior signs, see the Volvo Signage Program. • Preferably place a Volvo pylon at the entrance*. • Only official Volvo signs from approved suppliers are allowed to • Preferably place Volvo flags at the entrance (in uneven numbers). present the Volvo brand. • Secure correct building permits. • Place either the Volvo Iron Mark lettering sign or Volvo wall sign on the facade. If the Volvo wall sign is chosen, a Volvo Iron Mark entrance pylon must be placed • Follow local laws and restrictions. at the front door. • Always respect the clear zone of each sign. • At large and medium Volvo dealerships, the Volvo far distance sign is optional. • Never incorporate Volvo Blue in a dealer’s own logotype (exception Volvo Truck Center). Principles for small Volvo dealers: • Never use the Volvo Blue color on buildings, or parts of buildings, • Where possible, follow the principles for large and medium dealerships. in display windows, window frames, entrances or similar. Minimum is Volvo Iron Mark lettering sign or Volvo wall sign and Volvo • Make sure that all signs are easy to see and read, and not obscured Iron Mark entrance pylon. by trees, other signs or light sources. • At small dealerships flags are preferred but optional. • Volvo business entity names shall be in English.* • At all times, make sure the exterior looks clean, tidy and uncluttered. Principles for Volvo Penta dealers: • The curved Volvo Penta wall sign is mandatory when Volvo Penta is * For legal reasons there are exceptions from this rule in some markets. the main or only Volvo business entity on the site. • The Volvo Iron Mark is never allowed on a Volvo Penta site unless Volvo Trucks, Volvo Buses or Volvo Construction Equipment are represented as well. • At small Volvo Penta dealerships flags are preferred but optional. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 2022 78