EXTERIORS AT DEALERSHIPS BACK TO CONTENTS Planning and installing exterior signage With the correct use of signs and flags, visitors Effective visibility range of signage – sign placement guide immediately know that they have arrived at the right place. Always consider road and traffic flow when Close readability Mid readability Far readability placing signs. Ensure that the Volvo brand 16m Volvo iron mark lettering signs Double-sided far distance sign is effectively showcased. Take into consideration 14m visibility range and driving speeds. Presenting 2400 mm VVolvo Tolvo Trucks & Busesrucks & Buses VlVolvo TkTrucks & BBuses a Volvo sign on the primary facade is mandatory. 12m To increase recognition and visibility, a Volvo 1600 mm VVolvo Tolvo Trucks & Busesrucks & Buses 10m sign can also be exposed on other facades. VlVolvo TkTrucks &B& Buses Pylon 8m 1200 mm VVolvo Tolvo Trucks & Busesrucks & Buses VlVolvo TkTrucks &&B Buses 6m 4m Entrance pylon 2m 10m 20m 50m 100m 5001000m Visible range to sign VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 2022 79