EXTERIORS AT DEALERSHIPS BACK TO CONTENTS Summary of exterior principles • As a dealer you can choose to present your main Volvo business. Keep Volvo and other brands’ signage separate Further information can be found here >> • Maintain sufficient clear zones between Volvo signage, • If there is sufficient space, the Volvo Iron Mark lettering sign or Volvo dealership signage and complementary brands’ signage. wall sign can be placed on multiple facades to increase recognition • Orient the different brand’s signage components towards and visibility. different sides of the premise (e.g. pole signs and flags). • When you choose to present only the main Volvo business entity • Preferably place Volvo signage on one side of the facade and on the facade, all represented Volvo businesses shall be listed on your dealership/complimentary brands’ signage on the other the blue Volvo directional sign. side. Preferably align wall signs horizontally on the facade • When several business entities are represented at the dealership and keep them clearly separated from each other. (except for Volvo Trucks & Buses) the sub-sign is omitted on the • Complementary brands’ signage may be placed in a group Volvo pylon and the far distance sign. only if their individual guidelines allow. Consider stacking • To provide on-site direction, the optional Volvo Blue or grey complementary wall signs when it is not possible to align directional sign is available. them horizontally. • For small dealerships flags are preferred but optional. • The generic multi-brand signs are the only elements in the Volvo Representing Volvo without your own dealership identity Signage Program on which other trademarks are permitted. If you are an independent authorized dealer without your own visual identity, or choose not to use your own visual identity program, you may use the Volvo identity program. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 2022 87