EXTERIORS AT DEALERSHIPS BACK TO CONTENTS Small dealership This example displays proper placement of Volvo 1 Volvo pylon 4 Volvo Iron Mark lettering sign 7 Entrance pylons and dealer signage at a dealership that represents one The most prominent identification The Volvo Iron Mark lettering sign is The entrance pylon, with the illuminated or more Volvo business entities (Volvo Construction for the Volvo brand is used to mark placed on the opposite side of your Volvo Iron Mark and the Volvo Penta Equipment and Volvo Penta is used as an example) as the entrance gate to the dealership. dealership name sign (alternatively entrance pylon should preferably be The name of the Volvo business is a Volvo wall sign may be used). placed in front of the main entrance to well as other complementary brands. It is allowed to list presented on the sub-sign. Respect clear zones. the reception area. complementary brands on the Volvo multi-brand signage, or present them on separate non-Volvo signs from the 2 Volvo flags 5 Volvo wall sign 8 Multi-brand main exterior pylon complementary brand’s dedicated signage program. One or two sets of banner flags, with The Volvo wall sign is placed on the Complementary brands, such as tires three flags in each set, enhance the opposite side of your dealership and oil makers, may be listed below Volvo identity on the site. name sign. The business entity name the Volvo Word Mark logotype on can bepresented on the sub-sign the silver-colored multi-brand main 3 Dealer logotype (optional). exterior pylon. Your dealership name Your dealership sign/logotype is or logotype may appear at the top placed on the facade by the entrance. 6 Volvo Penta wall sign of this sign. Volvo Penta needs a separate wall sign. 9 Complementary brands Present complementary brands on separate signs, clearly separated from the Volvo signs. 2 2 3 6 3 4 6 5 9 9 7 7 1 8 2 8 VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 2022 88