EXTERIORS AT DEALERSHIPS BACK TO CONTENTS Medium/Large dealership This example displays proper placement of Volvo and 1 Volvo pylon 5 Volvo Penta wall sign 8 Volvo far distance sign dealer signage at a dealership that represents two or The most prominent identification Volvo Penta needs a separate The optional far distance sign is more Volvo business entities (Volvo Trucks, Volvo for the Volvo brand is used to mark wall sign. designed to be seen from a great Construction Equipment and Volvo Penta are used the entrance gate of the dealership. distance and to guide visitors from 6 Entrance pylons e.g. a highway to the dealership. as examples) as well as other complementary brands. 2 Volvo flags The entrance pylon, with the It is allowed to list complementary brands on the Volvo One or two sets of flags, with illuminated Volvo Iron Mark and 9 Multi-brand main exterior pylon multi-brand signage, or present them on separate five flags in each set, enhance the Volvo Penta entrance pylon Complementary brands, such as non-Volvo signs from the complementary brand’s the Volvo identity on the site. should preferably be placed in tires and oil makers, may be listed front of the main entrance to in text below the Volvo Word Mark dedicated signage program. 3 Dealer logotype the reception area. logotype on the silver-colored Your dealership sign/logotype is multi-brand main exterior pylon. Secure to always respect each brand’s identity placed on the facade by the entrance. 7 Directional road sign Your dealership name or logotype standards. Contact your local market representative The Volvo grey directional sign may appear at the top of this sign. 4 Volvo Iron Mark lettering sign provides on-site directions. Blue if further guidance is needed. The Volvo Iron Mark lettering sign is directional sign is also available. 10 Complementary brands placed on the opposite side of your All represented Volvo business Present complementary brands dealership name sign (alternatively names may be listed on the blue on separate signs, clearly separated a Volvo wall sign may be used). directional sign. from the Volvo signs. Respect clear zones. 8 2 4 5 10 3 1 2 9 6 7 VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 2022 89