EXTERIORS AT DEALERSHIPS BACK TO CONTENTS Things to consider When the wall sign with the Volvo Word Mark logotype is used as main brand carrier, Place your dealership sign/logotype on the entrance side of the the entrance pylon with the Volvo Iron Mark should be present at the front door. building, and the chosen Volvo sign on the opposite side. You can decide if you want a Volvo entrance pylon or a dealership-branded. Your dealership logotype Complementary brands may be listed below the Volvo Word Mark logotype on the silver-colored is not allowed on the Volvo entrance pylon. The Volvo Iron Mark is not allowed on your dealer entrance multi-brand main exterior pylon or on separate signs as per individual brand’s signage program. pylon. With opening hours and directions clearly presented on the Volvo entrance pylon, there is no need to clutter the entrance with other signs or information. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 2022 90