SERVICE VEHICLES BACK TO CONTENTS Service vehicles with 1 Multi-brand clear zone dealership identity The multi-brand clear zone equals 3X the height of the Volvo Spread Word Mark and the height of the Volvo Penta Stacked Spread Word Mark. The multi-brand clear zone between Volvo Spread Word Mark or Volvo Penta Stacked Spread A few basic rules apply to a service vehicle Word Mark and other logos should always be applied. with dealership identity representing Volvo The other brand logotypes must not appear more visually prominent than the and complementary non-Volvo Group brands. Volvo Spread Word Mark or Volvo Penta Stacked Spread Word Mark. Preferably Use the black Volvo Spread Word Mark or place the Volvo Spread Word Mark or Volvo Penta Stacked Spread Word Mark first/on top. Volvo Penta Stacked Spread Word Mark on white or off-white vehicles. The dealer active area must be separated from the product brand logotypes. 3X 3X X X 1 1 3X X X X 3X X Checklist • Always make sure not to position any dealership information in the Volvo active area. • The Volvo Iron Mark logotype is not permitted on vehicle striping. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 20221 95