SERVICE VEHICLES BACK TO CONTENTS Active areas for information on 1 The Volvo active area 1 2 Volvo-branded service vehicles This area features the Volvo Spread Word Mark or Volvo Penta 4 4 Spread Word Mark and specifies the function of the vehicle (“SERVICE”, "VOLVO ACTION SERVICE" or "IT SERVICE"). These texts may be translated into your local language. Dealer name on There are two major identification areas: the Volvo maximum two lines Service Any City 0123-45 67 89 active area and the dealership active area where 2 The dealership active area – owned dealers www.dealername.com you place your dealership information. This is where you present the name of your dealership, its location and phone number using the Volvo Novum typeface. Dealer information must not be placed outside active area. For ordering and more information, contact your Volvo marketing representative. 3 The dealership active area – independent dealers In the dealership active area you can choose to present the name of your dealership, its location and phone number using 1 3 your own dealership identity, including your dealership logotype. Dealer information must not be placed outside active area. 4 4 4 Centered placements The Volvo Spread Word Mark and Volvo Penta Spread Service Word Mark should be centered horizontally on the Checklist Volvo Blue band. All other texts should be centered both • The Volvo Blue band (approximately 1/4 of the total length of the vertically and horizontally in the Volvo Blue and white area. vehicle) is always placed at the back of each side of the vehicle. • The Volvo Spread Word Mark is centered and takes up 1/2 of the width of the Volvo Blue band. The Volvo Penta Spread Word Mark is centered and takes up 3/4 of the width of the Volvo Blue band. • The word ”SERVICE” is centered in the Volvo Blue band and 1 2 1 3 is 4X the height of the Volvo Spread Word Mark and 6X the height of the Volvo Penta Spread Word Mark. • Optional dealership information should be contained within the dealership active areas. • Preferably use white or off-white vehicles. Dealer name on volvo maximum two lines volvo Penta Any City Service 0123-45 67 89 Service • The Volvo Iron Mark logotype is not permitted on www.dealername.com vehicle striping. 4 4 4 4 • The high-visibility red (reflective) chevrons should be added to the rear for safety and strong vehicle recognition. • Always check with local or regional authorities for the legislation regarding the usage of reflective material on vehicles, style and usage of chevrons, usage of emergency lights, etc. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 20221 94