STATIONERY BACK TO CONTENTS Letterhead with the 1 Volvo letterhead. 1 Volvo Spread Word Mark 2 Independent dealers using Volvo-branded letterheads should Insert full name. ate elect date. Insert full name. ateƒ „elect date. Insert address. Insert address. Insert zipcode and city. Insert zipcode and city. Letters sent to Volvo customers should be include “Authorized dealer for...” Insert country. Insert country. above the line. Volvo-branded. Dealer-branded letterheads Greeting text Greeting text are allowed, but not preferred. 3 Dedicated area for multiple dealer Text example. Text example. addresses, optional. Kind regards, Kind regards, 4 Dealer-branded letterhead with Your signature Your signature Volvo Spread Word Mark. XX YY XX YY Job title Job title Independent dealers may include the Main department name optional Main department name optional Volvo Spread Word Mark on their letterheads. Place the Volvo Spread Word Mark in the opposite corner from the dealer logotype. 3 ocal ealerMaret usiness entity, 5 Additional brands. ocal Maret T. ­€€ €€ €€ €€ €€ ‚‚‚.localmaret.com ocal ealerMaret usiness entity, Always ensure a clear zone of at least 3X ocal Maret T. ­€€ €€ €€ €€ €€ ‚‚‚.localmaret.com ocal ealerMaret the height of the Volvo Spread Word Mark usiness entity, ocal Maret T. ­€€ €€ €€ €€ €€ to any other logotypes. All brands must be ‚‚‚.localmaret.com ocal ealerMaret usiness entity, ocal Maret given equal visual status (excluding the dealer T. ­€€ €€ €€ €€ €€ ‚‚‚.localmaret.com logotype, which can be more prominent). Authorized dealer for Volvo business entity name Authorized dealer for Volvo business entity name Dealer Company name Telep­one €‚‚ ‚‚ ‚‚ ‚‚ ‚‚ …egistered ity, tate, ountry ˆ ˆ Dealer Company name Telep‡one ­€€ €€ €€ €€ €€ Šegistered …ity, „tate, …ountry Ž Ž 2 ity, tate, ip code Mobile €‚‚ ‚‚ ‚‚ ‚‚ ‚‚ …egistration †o. ‚‚‚‚‚‚-‚‚‚‚ 2 …ity, „tate, †ip code Mobile ­€€ €€ €€ €€ €€ Šegistration ‹o. €€€€€€-€€€€ The Volvo Spread Word Mark must never be ountry firstname.lastnameƒ„ol„o.com „ol„o.com …ountry firstname.lastnameˆ‰ol‰o.com ‰ol‰o.com smaller than 20 mm in width. 4 4 Checklist • Only use bright white, high quality stationery paper with the best environmental credentials. • Present official web addresses (optional), e.g. to corporate, market or dealer websites. Do not present social media or campaign website addresses. OTHER BRAND • Safeguard that the letterheads produced are properly OTHER 5 Postal Adress 123 Any Street Anytown, Postcode Country. Tel: 000 0000 000. www.webaddress.com Postal Adress 123 Any Street Anytown, Postcode Country. Tel: 000 0000 000. www.webaddress.com BRAND approved prior to final production and distribution. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 20221 56