STATIONERY BACK TO CONTENTS Business cards with the Which business card should I use? Volvo Penta Spread Word Mark I am.../ Volvo Penta only Volvo Penta and other brands I sell and service... 1 Use Volvo-branded business cards when A Volvo-owned 1 Volvo Penta 1 Volvo Penta business dealer Very Long Name Very Long Surname Academic Title representing Volvo Penta. Dealer-branded business card. card, when representing Very long job title - covering very many areas Department name | Main department business cards are allowed, but not preferred. Volvo Penta (mandatory). Volvo Penta Dealer Company name T. +46 00000000 | M +46 00 00 00 00 very.long.name.very.long.srnamevolvopenta.com An independent 2 Volvo Penta business 2 Volvo Penta business treet address | ilding | rea dealer City tate ip code | Contry ­ebsite.com card (preferred). card (preferred) when “Authorized dealer for representing Volvo Penta. 2 Volvo Penta” should be “Authorized dealer for included above the dealer Volvo Penta” should be company name. included above the dealer Name Surname Job title 3 Dealer-branded business company name. Authorized dealer for Volvo Penta 3 Dealer Company name card with Volvo Penta Dealer-branded business T. +00 00 00 00 00 [email protected] Spread Word Mark. card with Volvo Penta Street address Spread Word Mark. City, State, Zip code | Country website.com Independent dealers may include 3 the Volvo Penta Spread Word Mark on their business card. Place the Volvo Penta Spread Word Mark in the opposite corner from the dealer logotype. Name Surname Academic title/Job title 4 Additional brands. Dealer company name 123 Any Street, Anytown, Postcode Country Telephone: 000 0000 000, Fax: 000 0000 000 Always ensure a clear zone of at [email protected] least 4X the height of the Volvo www.dealercompany.com Penta Spread Word Mark to any other logotypes. All brands must be 3 Checklist given equal visual status (excluding 4 • Only use bright white, high quality stationery paper with the dealer logotype, which can be the best environmental credentials. more prominent). The Volvo Penta Spread Word Mark must never be • Present official web addresses (optional), e.g. to corporate, smaller than 45 mm in width. Name Surname market or dealer websites. Do not present social media Academic title/Job title OTHER Dealer company name BRAND or campaign website addresses. 123 Any Street, Anytown, Postcode Country Telephone: 000 0000 000, Fax: 000 0000 000 OTHER • Safeguard that the business cards produced are properly [email protected] BRAND www.dealercompany.com approved prior to final production and distribution. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 2022 55