COLORS BACK TO CONTENTS Colors Volvo main colors The heart of our color universe is Volvo Blue, a color that has a unique association to our brand. Volvo Blue is never used for decorative purposes and until further Dark Blue Black White Volvo Blue 2747C 533C Process Black C - PMS PMS PMS PMS notice only allowed on flags, signage and service CMYK 88 / 72 / 32 / 72 CMYK 0 / 0 / 0 / 98 CMYK 0 / 0 / 0 / 0 CMYK 100 / 85 / 0 / 15 RGB 32 / 42 / 68 RGB 20 / 20 / 20 RGB 255 / 255 / 255 RGB 24 / 40 / 113 vehicle striping according to defined guidelines. HEX# 202A44 HEX# 141414 HEX# FFFFFF HEX# 182871 To compliment Volvo Blue there are seven additional Volvo Blue shall not be used for decorative or Volvo main colors. These should be used to position accentuating purposes. the Volvo brand both online and offline in, for example, Grey One Grey Two Grey Three Grey Four PMS Cool Grey 1C PMS Cool Grey 5C PMS Cool Grey 8C Cool Grey 11C apps, brochures and product guides. On images and PMS CMYK 14 / 11 / 13 / 0 CMYK 37 / 29 / 30 / 8 47 / 37 / 38 / 18 22 / 0 / 0 / 85 CMYK CMYK colored backgrounds we use text in white or black. All RGB 225 / 223 / 221 RGB 167 / 168 / 169 RGB 136 / 139 / 141 RGB 83 / 86 / 90 main colors can be used for text on a white background. HEX# E1DFDD HEX# A7A8A9 HEX# 888B8D HEX# 53565A The extended color palette consists of three Volvo accent colors, Leaf, Teal and Flow. The Volvo accent Volvo accent colors colors may be used in four different, predefined The primary accent colors are shades. The Volvo accent colors should only be used Leaf One, Teal One and Flow One. Flow One Flow Two Flow Three Flow Four Note that Leaf and Teal are lighter as supporting colors, to highlight details and should PMS 3155C PMS 5483C PMS 5493C PMS 5513C than Flow, which impacts shading never dominate a layout. CMYK 100 / 0 / 25 / 50 CMYK 68 / 25 / 30 / 15 CMYK 45 / 15 / 25 / 10 CMYK 30 / 10 / 18 / 2 scale visualization. RGB 57 / 105 / 118 RGB 103 / 140 / 150 RGB 150 / 176 / 182 RGB 195 / 210 / 214 HEX# 396976 HEX# 678C96 HEX# 96B0B6 HEX# C3D2D6 Teal One Teal Two Teal Three Teal Four 564C 563C 7473C PMS 573C PMS PMS PMS CMYK 24 / 0 / 15 / 0 CMYK 40 / 0 / 27 / 0 CMYK 55 / 0 / 35 / 0 CMYK 75 / 15 / 50 / 0 RGB 184 / 222 / 216 RGB 141 / 201 / 191 RGB 102 / 179 / 166 RGB 80 / 162 / 148 HEX# B8DeD8 HEX# 8DC9BF HEX# 66B3A6 HEX# 50A294 Additional colors Leaf One Leaf Two Leaf Three Leaf Four 365C 367C PMS 368C PMS 369C PMS PMS Winter Orchid Green CMYK 30 / 0 / 60 / 0 CMYK 40 / 0 / 68 / 0 CMYK 59 / 0 / 100 / 0 CMYK 70 / 10 / 100 / 0 May be used for Volvo specific innovations. Contact the Brand management RGB 200 / 230 / 145 RGB 168 / 212 / 107 RGB 143 / 197 / 78 RGB 120 / 184 / 51 department at Volvo Group HQ (BEX) HEX# C8E691 HEX# A8D46B HEX# 8FC54E HEX# 78B833 for further information. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 2022 21