UX PRINCIPLES BACK TO CONTENTS User Experience (UX) Volvo main UX principles principles 1 2 3 User experience (UX) is simply how people feel when they use a product or service. In a digitalized world, Design for your users, not for yourself Business needs and value Design consistency It is a key factor to consider to convey a distinct and Always start with the user needs. All UX design solutions for Volvo Group Consistency is the key principle of consistent Volvo brand experience as aspired. Make sure you fully understand them. needs to consider return of investment. UX design. A consistent user experience Verify that the needs are met throughout When designing digital services take into – throughout the entire user journey To build relations, enable loyalty and grow business. the design process by creating low consideration both satisfied and happy – is the signum of a premium brand. fidelity prototypes. Let potential users, end-users, and defined business goals. It helps build value, credibility and trust. For a digital Volvo experience that is innovative, human colleagues and others test them. Examples: Examples of what needs to provide centric and premium as well as functionality oriented Again and again. • Do not spend time on fancy details a consistent experience: and easy-to-use, these main UX principles are the Different types of projects: if they do not add value. • Sounds • Design of new services. • Focus on the essence and simplicity • Icons foundation for all Volvo interfaces. Apply them always • Improvement of existing services. of the solution. • Fonts when you specify, design, develop and update Volvo • Addition of new features to existing services. • Ease of use gives the brand increased • Colors market value. • User interaction patterns interfaces. And - naturally, rules and guidance related to other identity elements e.g., logotypes, layout principles, colors and typefaces, apply also to digital 4 5 6 interfaces. Technology handshake Validate and anchor Context and dependencies Note that specific guidance is available regarding logo- Technology keeps changing and so does To maintain consistency and validate In every UX project, map the context type artworks for social media and mobile app launch business. Always verify, as early as possi- that the right design decisions are and dependencies. That means, for icon design. ble, that the technology you want to use made, evaluate and analyze in detail example, how services will be carried supports the design goals, user journey every decision first. In the beginning, out and how changes ripples through and visions of Volvo. This will save time throughout, and at the end of every into other departments. and money and speed up development process. Make sure to Examples: time to market. anchor the decisions continuously with • Ensure when, where and how the service, Examples: key stakeholders. application or solution will be used. • Define possibilities and limitations of the Key stakeholders include: • If there are dependencies with other solutions, technology before getting started. • Brand departments align decisions with people in charge of those • Check continuously with developers to make • Technology and product owners solutions. sure your design decisions are supported by the • Business technology and possible to build. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 20221 44